An interesting area of conversation that came out from our discussions at the MRS conference concerned job titles.
Some people felt that different titles represent different levels of responsibilities in different organisations. This makes its hard to identify a clear career path through the industry.
Add to that the changing titles that some organisations and agencies are now using and its not surprising that young people entering the industry feel confused.
Therefore, one of the key learnings we need to consider as we develop our "Story of our Industry", is how we set out the variety of career paths that can be followed.
We are starting to get our ideas together and are looking to develop a campaign approach to help make this happen - keep watching the blog for more info.